S4 Episode 2: Both Bou - Award Winning Designer
In this episode of Death in Cambodia, Life in America, I sit down with Sambath Both Bou Chum, better known as Both Bou — award-winning designer, Co-Founder & Creative Director of Anagata Design, and one of Prestige’s 40 Under 40 honorees.
Self-taught and relentlessly curious, Both has become one of the leading forces shaping Cambodia’s modern design landscape. From reimagining the identity of Baramey Production to elevating Khmer typography and visual storytelling on a global stage, his work blends cultural heritage with contemporary design principles, proving that Cambodian creativity belongs in the world’s design conversations.
We talk about growing up in Cambodia, navigating an education system that doesn’t always nurture creativity, and the long road to self-discovery as an artist. Both shares what it really means when he says, “Creatives reflect society back to itself,” and why design must carry intention, strategy, and cultural responsibility.
This conversation is all about reclaiming narrative, modernizing Khmer identity without losing its soul, and building a creative future where “small doesn’t mean less.”
This episode is for all aspiring designers, entrepreneurs, and anyone invested in Cambodia’s cultural renaissance
Supporting Both’s Work:
Instagram: @anagata.design & @both_bou
https://anagata.design
